Main Street Foundations Promotion

Main Street Foundations: Promotion



Promotion positions your downtown or neighborhood commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases your community’s unique characteristics, culture, history, and defining features. Effective promotional activities help change or enhance the image of your downtown, preserve its unique heritage, and support its reputation as the place for residents to shop, work, live, have fun, and invest.  

Whether you are just beginning your journey as a Main Street leader or are looking to refresh your skillset, the Main Street Foundations: Promotion video and accompanying resources are for you!   

Get Started

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Dive Deeper

Click on the links below to dive deeper and learn more about Promotion principles for Main Street communities. 

Market Your Main Street, Main Street America 

Social Media Trends & Tools, Main Street America 

Make the Case for your Main Street, Main Street America 

Placemaking Main Street into a Destination Downtown, Main Street Now (Fall 2014) 

Going Beyond Events, Main Street Now (January/February 2013) 

Creating a Culinary Culture, Main Street Now (November/December 2012) 

Establishing a District Niche, Main Street Now (March/April 2012) 

Browse Promotion Courses, Main Street America Institute

Take the Next Step

Field Services

With decades of combined experience in the field of commercial district revitalization, our technical services team offers unparalleled support to local, city, and state-wide partners.


Main Street America Institute

The Main Street America Institute is our targeted professional development training program aimed to equip downtown and commercial district leaders with the tools you need.



Becoming a member provides you and your community with a wide array of excellent benefits and opportunities to connect to peers across the country.