Main Street Forward

Main Street Forward

A Roadmap for Recovery


Moving Forward Together

Welcome to our COVID-19 recovery-oriented resource center, Main Street Forward. Building on Main Street’s 40-year history of cultivating a strategic and comprehensive approach to problem solving through innovative and entrepreneurial thinking, Main Street Forward features a wide range of free resources for Main Street leaders, including recovery planning tools, guidance as it relates to Four Point activities, research, advocacy efforts, and best practices and examples from around the Network. 

Now more than ever, we have a crucial role to play in supporting small businesses, maintaining quality of life, and ultimately restoring the vitality of commercial districts. Together we will move Main Street Forward.

recovery_work_planning_thumb.png A return to bricks and mortar shopping and other downtown activities will all be greatly dependent on having an informed and strategic recovery plan. We put together a detailed process that you can use to create your plan along with useful tips and tools.


advocacy_button.pngWe believe that Main Street revitalization is a key priority for local recovery. And we aim to help every community understand how to utilize resources, particularly state and local funding to help build a stronger, healthier commercial district.


research_button.png We are conducting research to assess the impact of the COVID-19 on small businesses and the challenges they face in the months ahead. We are using this ongoing research to inform our advocacy efforts as well as our development of resources and recovery tools.


Latest Updates

Featured Resources

Four Point Tip Sheets

Learn about recovery activities as they relate to the Main Street Approach and ideas to help your Main Street navigate the impact of COVID-19.

Learn more

Additional Resources & Tools

The latest industry guidelines for Main Street-specific businesses as well as the latest information on state reopening plans.


Our talented field services team leads frequent webinars on the COVID-19 crisis offering up-to-date guidance.


Connect and with your peers and get inspired via Pop-Up Conversations. Members only. 

Response and Recovery Efforts Across the Map

This map features ideas and approaches that local Main Street America programs are taking in response to the pandemic and during the recovery process. Please fill out this form if you'd like to share your community's approach with us. We also encourage you to connect with your peers via The Point, MSA's online member networking platform .