Main Street’s businesses are facing a crisis like no other, and they need the support offered by local Main Street programs now more than ever. That’s why Main Street America is advocating to Congress for $100M to be included in an upcoming stimulus to sustain and expand the essential work of Main Street leaders in every corner of the country.
For many Main Streets, there isn’t likely to be a speedy “return to normal” as stay-at-home orders lift; consumers are likely to continue to have fears about safely dinning, shopping, and making use of professional services. That means small businesses will need the hyperlocal support system offered by Main Street programs more than at any point previously to sustain themselves over the next 12 to 24 months. As trusted advocates with deep knowledge about the local business landscape and partners, Main Street directors are uniquely able to connect businesses to the resources they need, and broker creative solutions to get through the coming months. Employing a holistic approach, Main Street programs are a sustainable, street-level solution to reviving the heart of communities.