COVID-19 Trends

COVID-19 Trends

Exploring the impact on Main Streets


Blog Series

The COVID-19 Trends Blog Series, authored by Matthew Wagner, Ph.D., Vice President of Revitalization Programs, delves into how the pandemic is impacting downtowns and neighborhood commercial districts and explores the challenges and opportunities arising from the crisis.

Most Recent! Holiday Shopping During COVID: What Should Main Streets Expect?

August 26, 2020 | While August may seem a little early for most to think about the holiday shopping season, this time typically represents a critical period for retailers. But this year presents a much more unique challenge given the persistent influence of COVID-19 on consumer spending and shopping habits, as well as the importance of trying to recoup lost sales from the roller coaster of shutdowns and reopening guidelines. Fortunately, hidden within the COVID chaos is the silver lining: the true holiday shopping experience sought by millions of consumers cannot be found solely online or in a big warehouse, but along the Main Streets throughout the U.S.

In this post, Matthew Wagner, Ph.D., Vice President of Revitalization Programs provides insight on how to strategically plan and prepare Main Street retailers and districts for a holiday shopping season like none before.


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