Main Street Forward

Main Street Forward

A Roadmap for Recovery


Moving Forward Together

Welcome to our COVID-19 recovery-oriented resource center, Main Street Forward. Building on Main Street’s 40-year history of cultivating a strategic and comprehensive approach to problem solving through innovative and entrepreneurial thinking, Main Street Forward features a wide range of free resources for Main Street leaders, including recovery planning tools, guidance as it relates to Four Point activities, research, advocacy efforts, and best practices and examples from around the Network. 

Now more than ever, we have a crucial role to play in supporting small businesses, maintaining quality of life, and ultimately restoring the vitality of commercial districts. Together we will move Main Street Forward.

recovery_work_planning_thumb.png A return to bricks and mortar shopping and other downtown activities will all be greatly dependent on having an informed and strategic recovery plan. We put together a detailed process that you can use to create your plan along with useful tips and tools.


advocacy_button.pngWe believe that Main Street revitalization is a key priority for local recovery. And we aim to help every community understand how to utilize resources, particularly state and local funding to help build a stronger, healthier commercial district.


research_button.png We are conducting research to assess the impact of the COVID-19 on small businesses and the challenges they face in the months ahead. We are using this ongoing research to inform our advocacy efforts as well as our development of resources and recovery tools.


Latest Updates

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  • Featured Resources


    Additional Resources & Tools


    Resources for revitalization professionals to help lead and develop initiatives that support innovative entrepreneurship.


    Our talented field services team leads frequent webinars on the COVID-19 crisis offering up-to-date guidance.


    Connect and with your peers and get inspired via The Point, our online member community.

    Four Point Tip Sheets

    Learn about recovery activities as they relate to the Main Street Approach and ideas to help your Main Street navigate the impact of COVID-19.

    Learn more

    Supporting Main Streets During COVID-19

    Since the beginning of the pandemic, Main Street America has been actively supporting commercial districts through grantmaking opportunities for both Main Street organizations and local small businesses. Explore the award-winning Main Street initiatives and the pivots implemented by small businesses across the country in the map below: