Handbooks and Guides


Main Street Approach Handbooks & Guides

Member Publications

Our member publications provide comprehensive, in-depth information on everything you need to know regarding the Main Street Approach and leading a comprehensive commercial district revitalization effort. 

These publications are only available to members of Main Street America. Not a member? Join today.

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Measuring Impact for Main Street Transformation

This new resource guide provides a practical framework to help Main Street leadership, staff, and volunteers understand how to collect, assess, and communicate impact data to improve program operations, deepen impact, and ultimately enhance your ability to serve your community.

READ HERE

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Entrepreneurial Ecosystems and the Role of Commercial Districts

This guide is intended to help commercial district managers better understand the multi-faceted factors at play in supporting an entrepreneurial economy, demonstrate the role revitalization leaders have in helping entrepreneurs thrive, and position quality places as central to these efforts.

READ HERE

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People-Centered Design

Learn how to implement a people-centered design process in your downtown.

READ HERE

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Community Engagement

A practical framework for strengthening your community engagement efforts.

READ HERE

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Market Analysis

Learn how to assess the economic condition of your commercial district.


READ HERE

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Community Transformation

Learn how your Main Street program can better align your work around district-specific strategies.

READ HERE

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Main Street Refresh

Learn about the process, key takeaways and vital updates to the Main Street Approach.

READ HERE

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Comprehensive Revitalization

Learn about all aspects of downtown growth, development & revitalization.

READ HERE

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Board Members

Learn the process of running a board, gaining public and private support, recruiting strategic members, and more.

READ HERE

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Design

Learn how to capitalize on your community’s best assets and create an inviting atmosphere through building improvements, and more.

READ HERE

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Economic Restructuring

Learn how to strengthen existing businesses and recruit new ones, encourage investment in through financial incentives, and more.

READ HERE




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Organization

Learn about Main Street fundraising, volunteer recruitment and retention, program promotion and advocacy, and more.

READ HERE

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Promotion

Learn key aspects of how to define your Main Street’s image, promote local businesses, host special events, and more.

READ HERE

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Marketing an Image

Learn how to evaluate your existing assets, develop a market position, and “sell” your Main Street to shoppers, visitors, and residents.

READ HERE



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