Focus Areas

Focus Areas

MSAI is comprised of two distinct focus areas that together provide the tools and strategies you need to lead results-oriented revitalization efforts.


Expand Your Capabilities

Today’s Main Street professionals must be subject matter experts, with skills and knowledge directly relevant to the multitude of challenges confronting 21st century downtowns and neighborhood commercial districts. Main Street professionals must also be outstanding leaders, with the ability to engage their community, build consensus among diverse stakeholders, and manage complex revitalization projects. The Main Street America Institute (MSAI) supports professionals in realizing these roles through a comprehensive set of learning opportunities that provide the tools and strategies needed to lead results-oriented revitalization efforts.

Community Transformation

The Community Transformation focus area offers coursework covering a variety of preservation-based community development techniques through the lens of the Main Street Approach, which focuses on building a sustainable organization, implementing effective promotions, and actions to support economic vitality and quality design. In addition to online courses, a rigorous three-day Community Transformation Workshop is held every fall.

Participants who complete the following coursework will receive a MSAI Community Transformation Certificate:

Two Online Courses in each of the following subject areas:

Economic Vitality

Sustainable Organization

Effective Promotion

Quality Design

In-Person Workshop

Community Transformation Workshop

Leadership Development

The Leadership Development focus area provides participants with the tools to have an advanced understanding of how to be an effective leader within both a commercial revitalization entity and the extended community. Interactive online leadership development courses are offered throughout the year and an intensive two-day Leadership Development Workshop is offered every spring in conjunction with the Main Street Now Conference.

Participants who complete the following coursework will receive a MSAI Leadership Development Certificate:

Two Online Courses in:

Leadership DevelopmentIn-person Workshop

Leadership Development Workshop

Main Street America Revitalization Professional Credential

Participants who complete both certificate program requirements are eligible to apply to become a Main Street America Revitalization Professional (MSARP), currently the highest credential achievable through MSAI. To earn the MSARP, applicants must pass a comprehensive final examination ($150) within six months of completing all other MSAI coursework.



About MSAI

Download a one-page overview of our targeted professional development training program aimed to equip downtown and commercial district leaders with the tools they need to lead results-oriented and preservation-based community revitalization organizations.


Focus Areas

The MSAI is comprised of two distinct certificate programs – the Leadership Development Certificate program and the Community Transformation Certificate program. Expand your capabilities and begin on your professional development journey today!



Did you know? Coursework can be completed at your own pace, from almost anywhere. Check out detailed information on eligibility, registration, requirements, pricing and payment. Still have questions? Reach out to us at