2021 Main Street Now Conference

Main Street Now 2021


Renew. Recharge. Reimagine.

Thank you to everyone who participated in the 2021 Main Street Now Conference! We were truly inspired by the engaging discussions, thoughtful chat conversations, and energy of the nearly 4,000 conference attendees at our largest Main Street Now Conference ever! After three days together, we hope you're feeling renewed, recharged, and ready to rebuild stronger, more equitable Main Streets. As a reminder, you can watch any sessions you missed or come back to any of your favorite sessions by logging into the conference platform and navigating to the session you'd like to see for one full year!
Were you not able to attend the conference? We reopened registration so that anyone who couldn’t attend still has the chance to view the sessions. You will have access to all of the energizing and rich conference content, including resources and recaps of chats from select sessions through March 1, 2022.



Registration is still open! View rates below and FAQs here. We also ask that all attendees review our Code of Conduct.


Main Street America Member $149
Non-Member $199
Civic Leader $50
Student $50
Small Business $25*
Exhibitor Member $999
Exhibitor Non-Member $1,299

*Limited access to Small Business Day content and special plenaries only. Small businesses located in a Main Street America or UrbanMain district are eligible for free registration to the conference’s small business content. Contact your local director contact for the coupon code. 

Registering a group? Main Street America members are eligible for a discounted rate of $100/person for groups of 5 or more attendees representing the same organization.

What You'll Learn

Main Street Now 2021 programming will be focused around a number of major themes including:

  • Recovery and Resilience: The pandemic has had immense impacts on all aspects of Main Street revitalization work. The conference will directly address the ways in which our communities can rebuild stronger, resilient, and more equitable local economies.
  • Equity and Inclusion: Main Street Now 2021 will feature a series of education sessions and keynotes on the topics of antiracism, equity, and inclusion on Main Street; community wealth-building; and supporting traditionally underserved populations.
  • Small Business and Entrepreneurship: For the first time, Main Street Now will host “Small Business Day” on the second day of the conference, inviting small business owners to join us for sessions and workshops offering real time solutions as they look ahead to recovery. Other conference content will address ways in which communities can better support, retain, and recruit entrepreneurs. Learn more.

Schedule at a Glance

Below is a broad overview of the 2021 Main Street Now Conference schedule. View full schedule here or visit our Virtual Event Platform for more details. Please note that session times are listed in Eastern Daylight Time.

   Attendees can look forward to the following:
  • Our content addresses the broad range of issues that impact Main Street, including community economic development, placemaking and design, marketing and promotions, organizational development and capacity building, and more. A detailed schedule will be coming soon.
  • As a participant, you will have the opportunity to interact with peers across the country in educational sessions and networking events.
  • The majority of session content along with supplemental materials will be available for one year following the conference. Participants are encouraged to return to the materials as you develop strategies and workplans to navigate the next stages of pandemic response.
      Our attendees hail from commercial corridors in the largest cities to Main Streets in some of America’s smallest towns, and everywhere in between. Our content will directly address the experience and perspectives of: