Main Street Now Conference 2020

Main Street Now 2020


Network, Find Solutions, and Get Inspired

Join us May 18 – 20, 2020 in Dallas, Texas, for Main Street Now, the largest national conference of local leaders working to advance economic opportunity in downtowns and commercial districts. Network with peers from across the country, find solutions to common problems, and discover innovative techniques and tools to help your community to thrive. Get inspired by Dallas and surrounding Main Street communities as you learn from their revitalization successes and challenges.

Full Conference Schedule | Schedule at-a-Glance  |  Field Sessions  |  Register

COVID-19 (Coronavirus) Update: Please see a note here from Patrice Frey, President & CEO of the National Main Street Center, regarding the Main Street Now Conference and COVID-19.

Registration Information

Full Conference Registration (Register by May 15)
*Member $515 Non-member: $665
One Day: $325
Civic Leader: $125
Student: $175
On-Site Registration: $685

REGISTER HERE*For member registration rates, you will be required to enter your National Main Street Center membership number. Please contact our membership department if you need this information.

Civic Leader Discount

Local elected officials and senior-level local government staff will receive a discounted registration rate of just $125, as well as an exclusive invitation to the Civic Leaders Forum and access to a specialized education session track. Learn more about Civic Leader conference opportunities and eligibility here. To qualify for the Civic Leader discount, complete the eligibility form here.

MSA Community Discount

New this year! Accredited and Affiliate Main Street America programs who register four or more representatives will receive $50 off each member registration. Please email to request your discount code. Full details here.

Exhibitor Information

Interested in marketing your services and products at the Main Street Now Conference? Register for a booth at the Main Street Expo, the central gathering space of the conference and the best place to develop relationships with the Main Street Network. Download the Exhibitor Prospectus here for more info.


Location and Accommodations

Main Street Now will be held at the Hyatt Regency Dallas. Single and double rooms are available in our discounted block for $189 per night before taxes. The Welcome Reception will take place on the night of May 17, 2020, so be sure to book your travel accordingly.

Hyatt Regency Dallas
300 Reunion Boulevard
Dallas, Texas 75207

BOOK A ROOMFor assistance, call the reservations line at 1-214-651-1234 and reference the Group Code "G-NMSC."

Overflow Hotels

Courtyard Dallas Downtown/ Reunion District 
310 S. Houston St., Dallas, TX 75202
Discounted rooms are available for $169 per night. Book a room here.

La Quinta Inn & Suites by Wyndham Dallas Downtown

302 S. Houston St., Dallas, TX 75202
Discounted rooms are available for $151 per night. Book a room here.

Sponsorship Opportunities

Sponsoring the Main Street Now Conference is a highly visible, cost effective way to reach community leaders and partners as they foster new ideas and solutions for preservation-based revitalization. Sponsor packages provide partners with the opportunity to:

  • Demonstrate leadership through programming and promotions
  • Connect directly with local decision-makers
  • Support communities on their path to economic revitalization


Conference Themes

Along with perennial commercial district management topics guided by the Main Street Approach, conference sessions will focus on five themes:

Innovation and Ingenuity: Sessions will focus on the ways communities are continuing to expand opportunity by using innovative tools - from placemaking to digital outreach strategies to arts-based programming.

Changing Nature of Retail: Sessions will highlight specific ways historic commercial districts can stay competitive in a changing retail environment through bricks to clicks strategies, understanding of emerging markets, temporary space activation, and more.

Equitable Entrepreneurship: With a focus on entrepreneurial ecosystems that grow local talent and leverage culture and place-based assets, sessions in this track will address topics that help unlock the district’s full potential by removing barriers and opening doors to underrepresented constituencies.

Sustainable Solutions: Sessions in this track will focus on the importance of going green - from holistic community planning practices to recycling programs and disaster preparedness - and the positive economic and organizational impacts it creates.

Preservation and Development: Sessions will place our preservation priorities in the context of holistic efforts to spotlight case studies and ideas for new ways of thinking about old buildings.

Thank you to our co-hosts: