The HartBeat of Main Street Grant Program

The HartBeat of Main Street Grant Program

Helping small businesses respond and adapt to COVID-19


Supporting Small Businesses in the Next Phase of Reopening

The HartBeat of Main Street application is now closed. Scroll down for more information on future rounds of the program.

As the economy continues to deal with the effects of COVID-19, we are committed to supporting small businesses as they work to reopen safely. In partnership with The Hartford, we have created a grant program to support brick-and-mortar businesses in commercial districts as they enter the next phases of reopening across the country. The HartBeat of Main Street Grant Program will fund solutions that help small business owners respond and adapt to the COVID-19 pandemic, and also help to revitalize and strengthen older and historic downtown commercial districts. Grants of $5,000 to $15,000 will be awarded on a competitive and first-come, first-served basis. A minimum of 50 percent of grants will benefit diverse-owned businesses, as defined by the Small Business Administration as minority, woman, veteran, disabled, and/or LGBTQ-owned. Grant applicants are not required to be customers of The Hartford. Applications will be weighed and grants awarded without consideration of applicant’s being or not being a present, past, or prospective customer of The Hartford.

Review program Terms and Conditions here. Vea esta página web en español aquí.

What types of businesses are eligible?

Businesses must meet the following criteria to apply:

  • The business must be a business entity in good standing in the state in which it was formed and the state in which it does business.
  • The applicant’s business has a “brick-and-mortar” location and operates in an older or historic main street, downtown or commercial district in the U.S.
  • The applicant’s business employs 20 or fewer full time employees, including the owner.
  • The applicant’s business has been in operation since January 1, 2019.
  • The applicant is an owner of the business and is 18 years of age or older.

What types of grant expenses are eligible?

Eligible grant expenses include but are not limited to:

  • Physical improvements to business space to meet relevant reopening requirements implemented because of COVID-19
  • Equipment to comply with public health and safety guidelines (i.e., touchless payment methods, automatic door open sensors, or disposable menus)
  • Fees associated with expanding the business to e-commerce sales
  • Other professional services, such as business plan modifications
  • Rent, payroll, and other operating expenses

How to Apply

The HartBeat of Main Street application is now closed. We appreciate your interest in the program, and encourage you to check out additional COVID-recovery resources from Main Street America and The Hartford.
We will open another round of the HartBeat of Main Street grant program soon. For more information, be sure to sign up for our emails and follow Main Street America and The Hartford on social media to be in the know about when applications re-open.
First round grant applicants will be notified about the status of their submissions in early September.

Questions? Please reach out to Due to the high volume of requests we're receiving, please email instead of calling.

Frequently Asked Questions

Are nonprofits eligible for the grant?
Yes, nonprofits are eligible to apply.

Are sole proprietors eligible for the grant?
Yes, sole proprietors or business owners with no employees are eligible to apply.