Grow with Google


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Free digital skills coaching for small businesses

brought to you by Grow with Google and Main Street America.

About The Program

Main Street America and Grow with Google are teaming up to help business owners gain new skills through local Digital Coaches.

Grow with Google Digital Coaches are local marketing experts who help diverse small businesses grow. They offer live and virtual training and hands-on coaching on topics like how to connect with customers, sell products online, and improve business productivity – for free. No matter where you are on your entrepreneurial journey, your local Digital Coach can help you build skills to take the next step for your business and network with other successful businesses in your community.

Together, Main Street America and Grow with Google have on-boarded 10 new Digital Coaches to lead free trainings and empower small businesses with skills to grow.

To register for a workshop with your local Digital Coach, please find more information below.

Virtual Workshops

In addition to their in-person trainings, Grow with Google coaches hosted a series of on-demand virtual workshops for small business owners. Find the recordings below.


Holiday shoppers are beginning their shopping earlier and earlier. Learn tools to increase your holiday sales for free, even if you don’t have an e-commerce website or a website at all. In this workshop, we show how local brick-and-mortar businesses can list products on a Google Business Profile. We also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google. 

This workshop was hosted live on Thursday, September 14, at 5 p.m. ET and 5 p.m. PT. See the recordings for both sessions below or on this YouTube playlist.

 

Workshop led by:  

Courtney Stringer, Grow with Google Virginia Coach 

Teresa Heger, Grow with Google Michigan Coach 

Chelsea Brosterhous, Grow with Google Oregon Coach 

View Session 1

This session was hosted by Hannah White, Interim President and Chief Executive Officer at Main Street America, and led by Courtney Stringer, Grow with Google Virginia Coach, and Teresa Heger, Grow with Google Michigan Coach. 

VIEW ON YOUTUBE >

View Session 2

This session was hosted by Matt Wagner, Ph.D., Chief Program Officer at Main Street America, and led by Chelsea Brosterhous, Grow with Google Oregon Coach, and Teresa Heger, Grow with Google Michigan Coach. 

VIEW ON YOUTUBE >

 

As a business owner, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers.  
 
In this workshop, you will learn how to: 
 

- Create your buyer personas

- Develop your messaging and voice

- Use AI to simplify creating your buyer personas

- How Google Bard can help you learn about your audience 

 
Workshop led by: 
 
Lindsey Newland, Grow with Google Iowa Coach 
 
Janet Hurn, Grow with Google Ohio Coach 

 

Watch Now

This session was hosted by Matt Wagner, Chief Program Officer at Main Street America, and led by Lindsey Newland, Grow with Google Iowa Coach, and Janet Hurn, Grow with Google Ohio Coach. 

VIEW ON YOUTUBE >

Are you a small business owner looking to launch or grow your business? If so, tune into this on-demand workshop on the top 10 Google tools to help you succeed. 
 
In this workshop, you'll learn about: 
 

- The best Google tools for marketing your business 

- How to use Google Analytics to track your website traffic and conversions

- How to use Google Drive to collaborate with team members and streamline processes

- And much more! 

 
This workshop is perfect for small business owners of all levels of experience. Whether you're just starting out or you're looking to take your business to the next level, you'll learn valuable insights that you can use to grow your business 
 
Workshop led by:      
 
Tierra Norwood, Grow with Google North Carolina 
 
Joshua Miller, Grow with Google Pennsylvania Coach 
 
Jarrod Foster, Grow with Google Oklahoma Coach 

View Session 1

This session was hosted by Hannah White, Managing Director at Main Street America, and led by Joshua Miller, Grow with Google Pennsylvania Coach, and Tierra Norwood, Grow with Google North Carolina Coach. 

VIEW ON YOUTUBE >

View Session 2

This session was hosted by Matt Wagner, Chief Program Officer at Main Street America, and led by Joshua Miller, Grow with Google Pennsylvania Coach, and Jarrod Foster, Grow with Google Oklahoma Coach. 

VIEW ON YOUTUBE >

Meet the Coaches