GM on Main Street Grant Program

GM on Main Street Grant Program

Funding innovative placemaking initiatives.


Program Details

The GM On Main Street Grant Program will award six (6) $25,000 grants to nonprofit organizations and municipal government entities to implement innovative placemaking initiatives in their local commercial districts. Click here for a full list of eligible counties.

The application period is now closed.


  • Placemaking-focused: Proposed idea must be a local placemaking initiative located in a publicly accessible location in the downtown or commercial district. What we mean when we say placemaking.
  • Innovation: Proposed idea represents innovative, experimental, creative and/or entrepreneurial approaches to placemaking on Main Street.
  • Inclusive: Main Street America believes that Main Streets are for everyone. Proposed idea must be considerate and intentionally inclusive of the whole of the local community, regardless of race, age, ability, gender, religion, socioeconomic status etc., in both its design and execution.
  • Feasibility: Proposed idea is feasible given grant amount.
  • Replicability: Proposed idea is something that could be modeled and/or scaled for other Main Street programs to adopt and implement.
  • Project must be able to be completed by August 31, 2023.

Applicants must be:


  • Application period: October 31 - December 9, 2022 (Note: Deadline extended from December 2, 2022)
  • Project award: late January 2023
  • Project implementation period: February – August 2023

Program Terms and Conditions

Grantee will be required to:
  • Report periodically to MSA on the implementation of the projects and their local impact. Note: report format and further instructions will be provided after grantees are selected.
    • Monthly, Grantee will report program progress status.
    • For the Final Report, Grantee will report:
      • Local dollars raised or leveraged as a result of the GM On Main Street Grant Program
      • New partnerships created as a result of the GM On Main Street Grant Program
      • Any replication of their grant-winning ideas in other communities.
  • Grantees will have until August 31, 2023, to complete their respective projects.
  • The GM On Main Street Grant Program will be paid to Grantees up front and in full upon award.
    • If a Grantee does not complete its project by August 31, 2023, the completion date may be extended at the sole discretion of Main Street America, or Main Street America may request that the Grantee return funds.

Thank you to our generous sponsor,
General Motors.

Learn about GM's commitment to philanthropy here