About Us

About Us


Place-Based Economic Development

Since its inception over 30 years ago, California Main Street has been extremely effective at working with communities across the state to revitalize downtowns and commercial districts through place-based economic development. California Main Street programs have collectively secured over $7.4 billion in public and private reinvestment, added 31,979 jobs, created 6,666 new businesses, and rehabilitated over 1,500 buildings since 1986.

Who We Are

The California Main Street Alliance (CAMSA) works with communities across the state to foster local economic development and enhance overall quality of life. We do this by providing training, networking opportunities, and access to resources to municipalities and community organizations focused on revitalizing their older or historic commercial districts. Learn more about our services.

CAMSA is part of Main Street America, a coast-to-coast network of organizations and individuals working to bring vitality and prosperity to downtowns across the country. Main Street America programs operate at the local, city, and state-wide levels. They are united by a commitment to preserving and enhancing the built environment, celebrating local history and culture, and creating local economic opportunity through the framework of the Main Street Approach. Main Street America is a program of the National Main Street Center.

Our History

The California Main Street Program was established in 1986. From 1986 to 2002, the California Main Street Program was administered by the California Technology, Trade and Commerce Agency and supported by State General Funds. In 2003, due to the budgetary crises, the Main Street Program was terminated when the California Technology, Trade and Commerce Agency was eliminated by the Budget Act. 

In 2002, the California Main Street Alliance was formed in an effort to re-establish the Main Street program. In August 2004, through the work of CAMSA, the California Preservation Foundation, and the Californians for Preservation Action, the Main Street Program was re-established within the Office of Historic Preservation (OHP).

To build greater capacity and support for the program, in 2018 the National Main Street Center partnered with CAMSA and is the current administrator of the statewide Main Street program.

California Main Street Communities

Bellflower | Benicia | Brentwood | Cardiff-by-the-Sea | Carlsbad | Chico | Coachella | Coronado |  Encinitas | Eureka | Fremont | Gilroy | Grass Valley | Hanford | Hollister | Leucadia | Livermore | Mariposa | Martinez | Oakland | Oakley | Ocean Beach | Oceanside |
Paso Robles | Pleasanton | Redding | Richmond | San Luis Obispo

Meet the Team

The CAMSA team has decades of combined experience in the broad range of issues that impact Main Streets.


The Approach

The Main Street Approach is a time-tested framework for community-driven, comprehensive revitalization.


Contact Us

Have a question or interested in learning more? Please contact us - we are here to help!