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Main Spotlight: Introducing the Main Street Foundations Series


January 31, 2023 | Main Spotlight: Introducing the Main Street Foundations Series | 

We’re excited to announce a new suite of resources designed for Main Street! The Main Street Foundations Series provides an overview of each Point through four comprehensive introductory videos, one-page guides, materials from our resource center, and more. Whether you are just beginning your journey as a Main Street leader or are looking to refresh your skillset, this series is for you!

Dive in by exploring the videos below and stay tuned for video spotlights arriving in your inbox and appearing on our social media channels over the coming weeks.

Economic Vitality

Economic Vitality is at the core of a Main Street community. It involves taking a proactive, collaborative approach to building and growing a diverse economic base through smart new investment, cultivating a robust ecosystem for small businesses, focusing on the unique assets of your community, and fostering equity and inclusion to create an environment to help build local wealth. Learn more >


Design supports a community’s transformation by enhancing the physical and visual elements of downtown while capitalizing on the unique assets that set the commercial district apart. In this video, we provide an introductory overview of the guiding principles, tools and incentives, and day-to-day and future-focused considerations that propel the Main Street movement. Learn more >



Organization creates a shared vision that converts the Main Street program’s mission into clear goals, defines the organization’s role in revitalizing the downtown or commercial corridor using an approach that fits the neighborhood, and builds structure for the board and staff. Organization also involves creating a strong foundation for a sustainable revitalization effort through the cultivation of strong partnerships, community involvement, and resources. Learn more > 


Promotion positions your downtown or neighborhood commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases your community’s unique characteristics, culture, history, and defining features. Effective promotion activities help change or enhance the image of your downtown, preserve its unique heritage, and support its reputation as the place for residents to shop, work, live, have fun, and invest. Learn more >

Save the series playlist and subscribe to our YouTube channel here >

Community Heart & Soul, a Main Street America Allied Member, is this quarter's Main Spotlight advertiser. For more information about what they do to support Main Street organizations, click here.