May 25, 2022 | Main Spotlight: Sign Regulation | By: Ed McMahon, Chairman Emeritus of Main Street America and a Senior Fellow at the Urban Land Institute |
Drive out to the edge of town. Stop at the city limits and take a moment to survey the scene. Now head downtown. Look at the streetscape along the way. What do you see? Is the scene pleasing? Does it make a good first impression, or is the streetscape ugly and cluttered?
Our communities are ever evolving as we build new buildings, improve facades, plant trees, introduce sidewalk dining or paint outdoor murals – but one thing that remains constant across streetscapes of past and present is signage. Sign control – or the lack of sign control can have a significant impact on your community’s appearance and economic competitiveness.