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Civic Leader Opportunities at the Main Street Now Conference

March 10, 2021 | Civic Leader Opportunities at the Main Street Now Conference |

With session topics ranging from transformative placemaking and disaster preparedness to the relationship between elected officials and Main Street, this year's conference will feature a specialized education session track tailored to local elected officials and senior-level local government staff. Main Street America will offer a special discounted rate of just $50 to civic leaders. Mayors, county executives, city councilmembers, elected municipal leaders, and staff at the director level and above in Main Street-related departments, like economic development and planning, will be eligible for the discount.
Keep reading to learn more about offerings for Civic Leaders and spread the word!


Conference Highlights for Civic Leaders

Civic Leaders will have access to the full conference programming. We've outlined a few below that you definitely won't want to miss!
Civic Leaders in Support of Main Street | April 13 | 1:15 - 2:00 PM
The Main Street/Civic Leader relationship is one of mutual benefit. Main Street programs thrive with the support of civic leaders and in turn, thriving Main Street programs can lessen the burden of government and create significant return on investment. In this session, hear from elected officials about the value of the Main Street program, their efforts to share the impact of the movement, and how support for Main Street is essential to pandemic recovery.
Power of Place | April 13 | 2:30 - 3:30 PM
Through in-depth, on-the-ground research in three Main Street America communities, the Brookings Bass Center for Transformative Placemaking and the National Main Street Center focused on the role that place governance organizations, like Main Street programs, play in revitalizing rural downtowns and promoting equitable rural economic and community development. In this session, hear from the three Main Street communities profiled in the study and the research team on their findings and recommendations for prioritizing investment in hyperlocal support systems in pandemic recovery.
Disaster Preparedness Workshop | April 15 | 11:30 AM - 4:30 PM
Hear from national experts in the planning, real estate, and disaster preparedness sectors in this one-day, hands-on workshop held in conjunction with the conference. Local leaders will gain the tools to better prepare their community for the next disaster and build more resiliently so communities can recover more quickly. 


Help Us Spread the Word!

Share the power of the Main Street movement with your local elected officials and government leaders. Pass on this flyer to local government leaders you know to encourage them to attend the conference.

Registration Rates

Register now to receive discounted early bird rates (ending March 22 at 11:59 pm CST):
• Main Street America Member: $99
• Non-Member: $149
• Civic Leader: $50
• Student: $50
• Small Business: $25*
• Exhibitor Member: $699
• Exhibitor Non-Member: $999
* Limited access to Small Business Day content and special plenaries only. Small businesses located in a Main Street America or UrbanMain district are eligible for free registration to the conference’s small business content. Contact your local director for the coupon code.


Check out our FAQs here for more details on registration and the conference.

About Main Street Now

The Main Street Now Conference brings together thousands of local leaders from across the country – and the world – who share a commitment to building vibrancy and economic opportunity in downtowns and commercial districts. Whether you hail from an urban business district, small rural downtown, or some place in between, you will find real solutions to common problems and techniques to help position your community to thrive.