The Main Street Now 2021 Schedule Is Live!

March 4, 2021 | The Main Street Now 2021 Schedule Is Live! |

With three days of immersive online content and networking opportunities, this year's conference will provide you with the tools you need to move forward and rebuild stronger, more equitable Main Streets. Hear from national thought leaders, like former ceo of Starbucks Howard Schultz, leading Main Street experts, and local practitioners on strategies for strengthening your organization, supporting your small businesses, and so much more.
Take advantage of early bird rates by March 22 - Register here.


Conference Highlights

While we won't be meeting in person this year, we will still be offering the same great content you've come to know and expect from our annual event. Plus, the majority of session content and materials will be available for one year following the conference, so you can return to helpful content from each session again and again. A few highlights below!
Opening Plenary | April 12 | 12:00 PM 
This year's Opening Plenary will feature keynote remarks by entrepreneur and philanthropist Howard Schultz, former ceo and chairman emeritus of Starbucks Coffee Company. With his vast experience in the challenges of starting and growing a retail business, Mr. Schultz will share his unique perspective on what small businesses and communities need now to grow in recovery and how to cultivate courageous leadership during turbulent times. Learn more.
Book Discussion | April 13 | 4:30 - 5:15 PM
Our districts are the heart of our communities, providing the beat that carries our work forward. In a year of compounding crises, including racial injustice, climate change, and COVID-19, keeping that heart beating is more important than ever. Join this special discussion with Dr. Mindy Fullilove, author of Main Street: How a City's Heart Connects Us All, to delve into the ways in which Main Streets are integral places for identifying and understanding the key issues facing society and how innovative problem-solving can help us create meaningful change. Learn more.
Disaster Preparedness Workshop | April 15 | 11:30 AM - 4:30 PM
Hear from national experts in the planning, real estate, and disaster preparedness sectors in this one-day, hands-on workshop held in conjunction with the conference. Local leaders will gain the tools to better prepare their community for the next disaster and build more resiliently so communities can recover more quickly. Learn more. 

Calling All Small Business Owners! 

For small businesses, COVID-19 has presented challenges and disruptions unlike any we’ve known before. To support small business owners as they look ahead to recovery, the conference will offer an engaging and informative day of sessions with content designed uniquely for small business owners.

Small Business Day, held on Tuesday, April 13, will provide attendees with guidance and actionable insight to help entrepreneurs move forward in our continuously changing commerce landscape. For a discounted registration rate of only $25*, Small Business Day attendees will have access to sessions ranging from live, interactive workshops with retail experts and plenaries with thought leaders to a happy hour with fellow entrepreneurs. Learn more. 

*Small businesses located in a Main Street America or UrbanMain district are eligible for free registration to the conference’s small business content. Contact your local director for the coupon code. 

Registration Rates

Register now to receive discounted early bird rates (ending March 22 at 11:59 pm CST):
• Main Street America Member: $99
• Non-Member: $149
• Civic Leader: $50
• Student: $50
• Small Business: $25*
• Exhibitor Member: $699
• Exhibitor Non-Member: $999
* Limited access to Small Business Day content and special plenaries only. Small businesses located in a Main Street America or UrbanMain district are eligible for free registration to the conference’s small business content. Contact your local director for the coupon code.


Check out our FAQs here for more details on registration and the conference.

About Main Street Now

The Main Street Now Conference brings together thousands of local leaders from across the country – and the world – who share a commitment to building vibrancy and economic opportunity in downtowns and commercial districts. Whether you hail from an urban business district, small rural downtown, or some place in between, you will find real solutions to common problems and techniques to help position your community to thrive.