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New! Main Street Resiliency Grant Program

January 26, 2021 | New! Main Street Resiliency Grant Program | 

Main Street programs have demonstrated time and time again over this past year how essential they are to the health and vitality of their local communities. You’ve not only supported your small businesses, but also developed innovative strategies to leverage local investment, establish new partnerships, and cultivate entrepreneurship. We’ve been so inspired by the creativity, experimentation, and entrepreneurial thinking that Main Street leaders have used to address both immediate needs and position their communities to have a successful recovery.

Yet, we know that the road ahead remains unknown and resources continue to be scarce. The coming year may require the most of us yet. But we know that Main Streets are up to the task.

To support your revitalization efforts, we are excited to announce the Main Street Resiliency Grant Program made available exclusively to Main Street America member communities. This grant program will provide ten members of the Main Street America Network $8,500 each to fund innovative revitalization efforts to address the current and/or legacy impacts of COVID-19. This grant program is available only to Accredited Main Street America programs and state, county and city Main Street America Coordinating Programs.

This Main Street Resiliency Grant Program seeks to uplift and support approaches and creative techniques that will help Main Streets navigate the impacts of the pandemic and help position them for a full recovery. Recipients will serve as a model and source of inspiration for Main Street programs across the country as we enter the next phase of recovery.

This new grant program is made possible through the Grills Fund for Main Street Revitalization, thanks to the generous support of Joe and Marge Grills of Rapidan, Virginia. The Grills have been long-time leaders in supporting Main Street at both the national and local level, including funding $80,000 worth of grants to Main Street communities in the spring of 2020. Joe has served as a founding member of the National Main Street Center Board since 2013 and they are dedicated supporters of Main Street America programs in Orange and Culpeper, Virginia.

To be eligible, entrants must complete the entire application and review the program terms and conditions. We are taking applications through Friday, February 19, 2021.


Program Details

The Main Street Resiliency Grant Program will provide ten (10) $8,500 grants to support Main Street organizations’ innovative, experimental, creative and/or entrepreneurial approaches to addressing revitalization efforts impacted by COVID-19.

  • Innovation: Proposed idea represents innovative, experimental, creative and/or entrepreneurial approaches to addressing Main Street revitalization efforts impacted by COVID-19.
  • Feasibility: Proposed idea is feasible given grant amount.
  • Replicability: Proposed idea is something that could be modeled and/or scaled for other Main Street programs to adopt and implement.
  • Project must be able to be completed within six months of contract execution.


  • Application period: January 26 – February 19, 2021
  • Project award: March 2021
  • Project implementation period: April 2021 – September 2021

Program Terms and Conditions
Grantee will be required to:
  • Report periodically to MSA on the implementation of the projects and their local impact. Note: report format and further instructions will be provided after Winning Community selection.
    • Monthly, Grantee will report program progress status.
    • For the Final Report, Grantee will report:
      • Local dollars raised or leveraged as a result of the Main Street Resiliency Grant.
      • New partnerships created as a result of the Main Street Resiliency Grant.
      • Other metrics specific to the project type, to be decided upon grant award.
      • Any replication of their grant-winning ideas in other communities.

  • Grantees will have until September 30, 2021 to complete work associated with their respective projects.
  • The Main Street Resiliency Grant will be paid to Grantees up front and in full upon award.
    • If a Grantee does not complete its project by September 30, 2021, the completion date may be extended at the sole discretion of Main Street America, or Main Street America may request that the Grantee return funds.

Contact Lindsey Wallace at