January 8, 2021 | Community Spotlight: Storefront Activation Through Storytelling in Fredericksburg, VA | By: Abby Armato, Communications Coordinator, NMSC |
Small business owners showing off the branded posters in their storefronts. Photo credit: Dan Craddock, Metro Nova Creative
Fredericksburg Virginia Main Street (FVMS)
is taking storefront activation to a new level. Last month, the Main Street program kicked off their Scan & Love Project: an initiative that tells the stories of business owners through personal and engaging videos. Accessed via QR codes placed in storefront windows, the videos are helping to create a more immersive and meaningful shopping experience throughout the district and strengthening the emotional connection between businesses and the public.