September 17, 2020 | Celebrating National Hispanic Heritage Month |
September 15 to October 15 is National Hispanic Heritage Month! Please join us in highlighting Hispanic and Latinx business owners and community leaders to build awareness of the vibrant cultures and histories of Hispanic and Latinx Americans. We also want to hear how your Main Street is working to advance equitable entrepreneurship and championing diversity in your community. Be sure to tag us by using #HispanicHeritageMonth or #WeAreMainStreet.
To get started, please view the social media toolkit we created to help spread the word about National Hispanic Heritage Month and stay tuned to our communication channels for ideas on how to take action and support Hispanic and Latinx businesses.
Not feeling social? You can let us know how your Main Street is celebrating National Hispanic Heritage Month by emailing Abby Armato at email@example.com.
Know Before You Go:
We're glad you want to participate in celebrating Hispanic Heritage Month! As you plan your messaging for this month, keep these few reminders in mind:
"Hispanic" refers to someone who comes from, or is a descendant of, a Spanish-speaking country. These countries include Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Spain, Uruguay, and Venezuela.
"Latinx" is a gender-neutral term that encompasses Latino and Latina. A Latinx person is someone who comes from, or is a descendant of, Latin America. These regions include Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, French Guiana, Guadeloupe, Guatemala, Haiti, Honduras, Martinique, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Saint Barthélemy, Saint Martin, Uruguay, and Venezuela.
Curious about the mid-month start date? Unlike other monthly observances, Hispanic Heritage Month starts in the middle of September. This mid-month start date is important, as September 15th is Independence Day for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua, while Mexico’s is September 16th, and Chile’s is September 18th.
Mark Your Calendar:
Groupon and the Illinois Department of Commerce and Economic Opportunity (DCEO) launched a new webinar series this month to provide support for Hispanic and Latinx business community leaders across the country. Mark your calendars - the next one in their series is on October 1.
The Brand of U & How to Work It
- October 1 at 2pm Central
This workshop will cover branding in today’s COVID-19 environment and how entrepreneurs can brand and leverage technology to pivot their business to work for them during COVID-19. Register here