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Announcing the HartBeat of Main Street Grant Program

July 28, 2020 | Announcing the HartBeat of Main Street Grant Program | 
Hartford_Blog_Header.jpgUpdated August 4, 2020: The HartBeat of Main Street Application is now closed. We appreciate your interest in the program, and encourage you to check out additional COVID-recovery resources from Main Street America and The Hartford.
We will open another round of the HartBeat of Main Street grant program soon. For more information, be sure to sign up for our emails and follow Main Street America and The Hartford on social media to be in the know about when applications re-open.
First round grant applicants will be notified about the status of their submissions in early September.

Questions? Please reach out to Due to the high volume of requests we're receiving, please email instead of calling.

July 28, 2020

We're thrilled to announce the launch of the HartBeat of Main Street Grant Program. Grants of $5,000 to $15,000 will be awarded to support brick-and-mortar small businesses in commercial districts as they enter the next phases of reopening across the country. Applications are now open. They will continue to be accepted until 11:59pm PT Sunday, August 23 or until 500 applications have been submitted, whichever is sooner. We will hold subsequent grant rounds to accept additional applications later this summer. 
In partnership with The Hartford, the grant program will fund solutions that help small business owners respond and adapt to the COVID-19 pandemic, and also help to revitalize and strengthen older and historic downtown commercial districts. A minimum of 50 percent of grants will benefit diverse-owned businesses, as defined by the Small Business Administration as minority, woman, veteran, disabled, and/or LGBTQ-owned. 

Learn more about small business eligibility requirements and eligible grant expenses on our website. Please contact with any questions.

Vea la solicitud en Español aquí.

Grant applicants are not required to be customers of The Hartford. Applications will be weighed and grants awarded without consideration of applicant’s being or not being a present, past, or prospective customer of The Hartford.