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Announcing Main Street Forward: A Roadmap for Recovery

May 18, 2020 | Announcing Main Street Forward: A Roadmap for Recovery |

Dear Main Street America Network,

Today marks what would have been the first day of the 2020 Main Street Now Conference in Dallas. We would have soon been gathering together for the always celebratory opening plenary, buzzing with excitement and anticipation for the week ahead. Instead we find ourselves in a very different atmosphere, each in our respective communities doing all we can to help our Main Streets through this uncertain time.

While we are disappointed won’t be able to connect with you in person this year, we at Main Street America are committed to supporting you through the crisis and providing you with clear and strategic direction as economies begin to reopen. With that, we are proud to introduce our new recovery-oriented resource center, Main Street Forward. This new area on our website features a range of free resources for Main Street leaders, including recovery planning tools, guidance as it relates to Four Point activities, research, advocacy efforts, and best practices and examples from around the Network.


We are in new, unchartered waters. Reopening Main Streets isn’t likely to be as simple as lifting stay-at-homer orders. The COVID-19 pandemic has resulted in monumental shifts in our economy and how we think about work, shopping, social gathering and even recreation. Our response must acknowledge this reality.

The resources offered through Main Street Forward build on Main Street’s 40-year history of cultivating a strategic and comprehensive approach to problem solving through innovative and entrepreneurial thinking. Now more than ever, Main Street leaders have a crucial role to play in supporting small businesses, maintaining quality of life, and ultimately restoring the vitality of commercial districts.

Pandemic recovery likely poses Main Street’s greatest challenge yet. Recovery and growth will necessitate creativity, experimentation and collective thinking as requisites to addressing both immediate needs and those unanticipated in the future. Together we will move Main Street Forward.

Best regards,

Patrice Frey
NMSC President and CEO

Disclaimer: This material has been prepared for informational purposes only and is not intended to provide, and should not be relied on for legal, insurance, liability, tax, or accounting advice. You should consult your own legal, insurance, tax, and accounting advisors for guidance on these matters.