Announcing the Main Street Advocacy Toolkit

May 6, 2019 | Announcing the Main Street Advocacy Toolkit


 Photo credit: Heritage Ohio

Champion the movement with these resources and share your story!

The Main Street movement is on the cusp of celebrating 40 years of transforming downtowns and neighborhood commercial districts through the Main Street Approach coupled with dynamic leadership from across the network. To sustain the remarkable success of the movement, Main Street leaders must continue to communicate the value and impact of investment in the program and successfully navigate a hierarchy of policies governing how revitalization works, from local ordinances to national incentives. In the newly released Main Street Advocacy Toolkit, you’ll find resources from across the network all in one spot where you can go to find the tools you need to make the case for your advocacy goals.

Earlier this year, the Main Street America Network was surveyed regarding advocacy experiences and priorities. What we found was no surprise: our network is constantly engaged in outreach to multiple constituencies, including regular communication to elected officials, with the deepest focus on local policy issues followed by sustaining of state-, county-, or city-wide coordinating programs. When asked about specific advocacy and policy priorities, the responses were multifarious, from Federal Historic Tax Credits to state-wide funding and local issues like infrastructure improvements, attainable housing, and small business support.

These diverse priorities demonstrate the need to create and increase awareness of the movement – and localized district needs – through the full story of the power of Main Street.  In the Advocacy Toolkit you will find key articles that encapsulate the Main Street Approach, examples of successful outreach tools from members and partners, and links to the videos, guides and resources that will help you share your message. We hope to grow, develop and adapt this toolkit as issues and ideas emerge to build our momentum together.

Check it out >

Have you found success with a tool or process? Do you have an awesome advocacy resource? Share your story! Tell us about your successful advocacy resources and experiences and keep the conversation going on The Point.