Main Street America Institute: Join MSAI for Advanced Principles of Quality Design

April 18, 2018 | Main Street America Institute | Join MSAI for Advanced Principles of Quality Design |


Engaging, effective design improves the district’s physical elements while preserving unique character and enhancing a sense of place for all those who live, work, or visit. How do communities achieve quality design? When a community puts people first, good design follows.

In Main Street America Institute’s May course, join the National Main Street Center’s Lindsey Wallace for an investigation into the role of design in shaping our downtown districts, from streetscapes to parking. Advanced Principles of Quality Design for a deep-dive into the physical characteristics of Main Streets, underscoring the need for people-centered design processes.

Using the newly released Main Street Approach Design Guide as a basis for exploration and expansion, Advanced Principles of Quality Design will enhance your engagement through lecture, discussion and assignments. In this course, you will learn:

  • The role and value of design and historic preservation in commercial district revitalization.
  • Best practices in planning and enhancing the look and feel of the district.
  • Assembling resources and innovative incentives to support your efforts. 

Live courses occur on May 8, 15, & 22 at 1:00 p.m. CT. Can’t participate live? Recorded sessions are available until June 22, 2018

Interested in learning more about the Main Street America Institute? Visit us at or give us a call at 312-610-5619.