Tracking Results and Demonstrating Impact: A Canadian Perspective

| Tuesday, May 20 | 2 p.m - 2:45 p.m. | Room: Cadillac A | Session Track: EI



Tracking Results and Demonstrating Impact: A Canadian Perspective

In today's world, every organization and initiative is pressed to prove its impact. A Main Street program, whether at the local, regional or national level, is no different. Quality monitoring leads to quality reports that in turn demonstrate the impact of your program, leading to greater community pride and the confidence of your investors, funders, political leaders and community members. Weaving in Canadian case studies, this session will reinforce the significance of maintaining sound baseline data and the fundamentals of monitoring and reporting results on the Four-Point Approach. 


Alison Faulknor, Heritage Canada Foundation 
Alison Faulknor is the director of new initiatives at the Heritage Canada Foundation and is playing a leadership role in growing the Main Street program in Canada. Alison has over ten years of experience working in the non-profit sector. Most recently, she served as director of programs at the Federation for the Humanities and Social Sciences, where she was in charge of program and partnership development. Prior to the Federation, Alison served as the managing director and acting director of the Dominion Institute (now Historica Canada). 

Merinda Conley, Community Design Strategies Inc. 
Since 2006, Merinda Conley has been a principal of her own firm, Community Design Strategies Inc. She managed the Alberta Main Street Program from 1991 to 2006, assisted the Province of Saskatchewan in the development of their provincial Main Street Program, and continues to assist Heritage Canada as part of a stable of private consultants delivering Main Street services across Canada.