Mastering A Social Media Calendar

| Tuesday, May 20 | 3:15 p.m - 4 p.m. | Room: Cadillac A | Session Track: PD

Social media is a powerful tool to share the message of your organization, but sometimes it feels like you need a full-time position to handle it all. Learning to plan and calendar topics, ideas, blogs, posts, and tweets can help maximize your impact and streamline your efforts. This session will demonstrate how to create and implement a social media calendar with an emphasis on themes, topics, content, and publication.


Robyne Beaubien, New Mexico MainStreet Program/Beaubien Consulting 
Robyne Beaubien is a seasoned non-profit professional with experience in organization, branding and promotions. She has spent 25 years working in and with a variety of nonprofits, including Main Street, and currently consults with the New Mexico MainStreet Program in the area of promotions. In this position, Robyne works directly with Main Street staff and volunteers in image development, branding, special events, promotional events, and media relationships. She also facilitates training and strategic planning for promoting Main Street districts. Robyne has spent seven years directing a Main,Street program, and her "in the trenches" experience brings a fresh and practical approach to her speaking style.