Save Energy and Prosper on Main Street

| Sunday, May 18 | 8:30 a.m. - 11:30 a.m. | Room: Richard B | Session Track: RE, EI

Main Streets have a tremendous opportunity to stimulate economic development by helping businesses located in smaller, older Main Street buildings save money through energy efficiency—money that they can then use to grow their business. The challenge of realizing the financial benefits of energy efficiency is partly due to the inability of energy providers to access small businesses and building owners easily, cost-effectively, and at program scale. Nonetheless, both Main Streets and energy providers share a growing interest in managing energy costs.

How do we align Main Street businesses and energy efficiency incentives for real results? The Preservation Green Lab of the National Trust is leading a 3-year initiative, called America Saves!, to help Main Streets do better by saving energy and energy bill dollars.
In this not-to-miss workshop led by the Energy Center of Wisconsin and the Preservation Green Lab, Main Street managers and coordinating program staff are invited to learn how to participate in the America Saves! effort. Participants will learn about the role that Main Street managers and volunteers can play to recruit small business owners and facilitate data collection, supported by customized training available through Energy Center University. Please join us for a discussion of wins and takeaways as we share early results from the initial demonstration communities.


Jeana Wiser, Preservation Green Lab, National Trust for Historic Preservation
As project coordinator for the Preservation Green Lab, Jeana supports research and policy initiatives that build upon the relationships between preservation and sustainability. Jeana focuses on the topics of energy efficiency, energy retrofits in older, smaller buildings, building reuse, climate change and sustainable communities. Recently, Jeana managed and implemented a national building characteristic survey and development of an extensive database of older, smaller buildings to inform energy efficiency strategies in Main Street-style neighborhoods. Currently, she is working on the Green Lab’s America Saves!, a program to support energy efficiency in Main Street communities. Before joining the Green Lab, Jeana attended the University of Washington in Seattle, earning a master’s degree in urban planning and a certificate of historic preservation in June 2011.
Ric Cochrane, Preservation Green Lab, National Trust for Historic Preservation
Ric manages policy, research, and advisory services for the Green Lab. He is also co-founder and director of the SEED Collaborative, a program that builds Living Building classrooms with integrated curriculum focused on sustainable design and STEM education. Ric’s professional experience includes land-use planning, real estate development, and green building consulting. Prior to joining the Green Lab, Ric was program manager for King County GreenTools, a county-wide green building program, where he provided technical assistance for county assets and policy direction for 39 King County municipalities. He is a Fulbright Fellow with extensive research work in India and China, and holds master of urban planning and master of public administration degrees from the University of Washington.

Carolyn Dellutri, National Main Street Center
Carolyn Dellutri is the Senior Director of Programs and Services at the National Main Street Center, Inc. Carolyn is an accomplished Main Street and downtown revitalization specialist with over 24 years of experience in commercial district revitalization, economic development, tourism, marketing, customer service, fundraising and event management.  She oversees conferences, training, education, field services, member services and manages external partnerships for NMSC. Carolyn has held positions with Downtown Evanston, the City of Geneva, Main Street Libertyville and the Lake County Illinois Convention and Visitors Bureau in Illinois.  Prior to joining the economic development world Carolyn managed numerous family owned and corporate restaurants. She attended the University of Wisconsin at LaCrosse  and has received her certification in tourism (CTP) through the National Tour Association as well as her certification through the National Trust Main Street Center as a Certified Main Street Manager (CMSM) and is a recent graduate from the Oklahoma University Economic Development Institute. Carolyn currently sits on the board of the International Downtown Association and is member of Lambda Alpha International, Ely Chapter in Chicago.

Charles Dufresne, CPLP, Energy Center of Wisconsin
Charles Dufresne is director of education for Energy Center University, where he takes the lead in building client relations and developing the Energy Center’s overall education and training strategy. He joined the Energy Center in 2012. Before that, Charles was the training and development manager for the nonprofit WECC, a  national leader in the design and implementation of award-winning energy programs for utilities, municipalities and regulators across the U.S. At WECC, he designed the efficiency program manager training strategy and worked closely with subject matter experts to develop and deliver training on energy efficiency basics, cost-effectiveness tests and efficiency program evaluation. Prior to his work with WECC, Charles provided training and professional facilitation services in over 30 countries to various United Nations’ agencies and international NGOs dedicated to sustainable development and disaster management. Charles earned his master of science degree in continuing and vocational education from the University of Wisconsin—Madison. He is certified by Prosci® in the use of their change management methodology and by the American Society for Training and Development as a Certified Professional in Learning and Performance (CPLP).

Marge Anderson, Energy Center of Wisconsin
As executive vice president of the Energy Center, Marge is responsible for strategic planning, financial management and business development to advance the Energy Center's mission. Her current strategy work addresses both technical and human behavior knowledge gaps that prevent sustainable and regenerative energy use in buildings. She has a strong background in nonprofit governance, education design and integrating education into energy efficiency programs to meet resource acquisition and market transformation goals. Marge also develops policy and program recommendations for decision makers related to green jobs, capacity building and market-based educational approaches. Marge serves on the board of directors of the New Buildings Institute. She holds the environmental nonprofit advocate seat on the U.S. Green Building Council's board of directors and is the chair-elect for 2014. Marge earned her bachelor’s degree in English and politics from Mount Holyoke College.

Tracy La Haise, Energy Center of Wisconsin
Tracy La Haise, senior project manager at the Energy Center of Wisconsin, has a variety of product and service marketing experience, having worked within the academic, manufacturing and utility sectors. When she joined the Center in 2010, Tracy brought twelve years of experience in utility energy efficiency product management, program development and marketing. She is especially interested in utility perspective, policy and practice, as well as expanding energy efficiency opportunities to small businesses and non-profit entities. At the Center, Tracy’s work includes primary research on barriers to small business energy efficiency, cost-effective program design and management of a client program that leveraged energy efficiency to support economic revitalization. Tracy earned her bachelor’s degree in journalism, with dual emphases in advertising and public relations, from the University of Wisconsin in Madison. She is a certified Lean Six Sigma Green Belt.