Narrowing Roads, Expanding Economy

| Sunday, May 18 | 2:45 p.m. - 3:30 p.m. | Room: LaSalle A | Session Track: ST, AD, EI

How can a streetscape project become an economic development engine? Learn how patience and a well-planned education process helped the Downtown Development Authority survive initial public opposition to a 'road diet' in Downtown Grandville, Michigan. See how the implemented lane reductions, new on-street parking, and pedestrian improvements created a successful commercial, retail, and dining environment that led to multiple new businesses.


Deborah Cooper, Beckett & Raeder, Inc
Deb Cooper is a Principal at Beckett & Raeder, Inc. located in Ann Arbor, Petoskey and Traverse City. She is a Licensed Landscape Architect in the State of Michigan and State of Ohio. Deb has over thirty-seven years of experience working with the revitalization of central business districts and urban corridors. She is an award-winning landscape architect with a broad range of experience in site design, master planning and urban design.

Matthew Butts. City of Grandville
Matt serves as Assistant City Manager for the City of Grandville as well as managing the DDA. Matt's experience includes planning and zoning, as well as intergovernmental experience from Urban Management Association from Greenville and Grandville.

Sandy LeBlanc, Grandville-Jenison Chamber of Commerce
As Executive Director of the Grandville & Jenison Chamber of Commerce for almost 5 years, Sandy has taken the membership from 250 to just under 500. On July 1, 2009 she formally merged with the Jenison Chamber and the membership continues to grow.