Introduction to the Main Street Approach: Organization

| Sunday, May 18 | 8:00 a.m. - 10:00 a.m. | Room: Ambassador Salon III | Session Track: PD



Introduction to the Main Street Approach: Organization

This session explains the use of the Four-Point Main Street Approach and the program’s underlying principles; provides information on building a broad-based coalition; describes roles and responsibilities for board, committee members, and staff; and defines the appropriate organizational structure for the program. How does the Main Street organization present itself to the public, gain and keep volunteers, and create viable funding strategies for the program? All of these activities are the work of the organization committee. Learn the roles and responsibilities of organization committee members and the role staff plays in the committee’s work.


Norma Ramirez de Miess, National Main Street Center
Norma Ramirez de Miess is a Senior Program Officer with the National Main Street Center. Norma helps communities across the nation assess organizational and programming needs and implement strategies that build successful revitalization efforts. She holds a bachelor’s degree in language and science and studied civil engineering with an emphasis on transportation. She has more than 20 years of leadership experience in international heritage tourism, entrepreneurship development, disaster relief, nonprofit management, and direct local Main Street efforts. Born and raised in a family of entrepreneurs and community leaders in Latin America, Norma has a solid understanding of our increasing diversity. She developed the National Main Street Center’s diversity services and leads initiatives that promote inclusion and understanding of the process of involving and understanding the business approach of multi-cultural entrepreneurs. Norma has also been involved in developing international collaboration with organizations and governments that are implementing the Main Street Four Point Approach® in Taiwan, Mexico, and Panama. Before joining the Center, Norma led one of the largest and most diverse urban downtown revitalization programs in Elgin, Illinois, where she was honored for her leadership and contributions. She was also recognized as one of the 25 Most Influential Latino Leaders in the Chicago-land area.