Strategic Planning: Setting Priorities for Work Plans

| Monday, May 29 | 10:45 a.m. - 12:00 p.m. | Room: LaSalle A | Session Track: PD



Strategic Planning: Setting Priorities for Work Plans

Learn the process for determining the annual goals for your downtown through annual planning meetings that use your vision and mission statements as a guide. Find out how to take program priorities and empower committees to develop detailed, written work plans that will help your organization recruit more volunteers, raise more money, and lay the ground work for years of successful projects.  


Kathy LaPlante, National Main Street Center
Kathy La Plante is a senior program officer at the National Main Street Center, a subsidiary of the National Trust for Historic Preservation. Ms. La Plante’s expertise is building organizational capacity and developing promotional programming. She has worked in the Main Street field for nearly 25 years, and the Main Street conference in Detroit will be the 25th she has attended. She joined the staff of the National Trust for Historic Preservation’s National Main Street Center in May 2007. She works throughout the U.S. providing training for cities of all sizes using the Main Street Approach® to downtown revitalization.  Prior to this position, she was hired as the first Director of the New Hampshire Main Street Center, serving in that role for over ten years.  She was responsible for initiating the statewide New Hampshire Main Street Program and providing technical assistance to 23 designated Main Street programs. Ms. La Plante began her Main Street career in 1989 as the Executive Director of the Chippewa Falls Main Street Program in Wisconsin. Prior to working in downtown revitalization, Ms. La Plante spent 12 years in retail management.