Rightsizing Big Data: Finding Numbers that Sell Your Downtown

| Monday, May 19 | 3:45 p.m. - 4:30 p.m. | Room: Richard A | Session Tracks: U, EI



Rightsizing Big Data: Finding Numbers that Sell Your Downtown

Many businesses collecting "big data" can create internal silos and are unwilling to share their information. This is a game changer for planners, economic developers, and downtown directors seeking information to understand and build attractive markets for stores, restaurants, employment, and homes. This session will provide a framework for the practical application of available “big data”resources for experienced local practitioners, regardless of their downtown development role. Learn strategies to find key new data and how to use that information in a way that differentiates and promotes your community.


Diane Williams, Business Districts, Inc.
Diane Williams joined Business Districts, Inc., in 2003 with a unique combination of public and private sector experiences and skills. Prior to pursuing and completing graduate studies in historic preservation, Diane Williams was a vice president at Citibank in Chicago. She has 21 years of banking experience, including 13 as a commercial banker to the small business market. Diane is also a graduate of the National Trust Main Street Center's Certification Institute in commercial district revitalization and has worked with local Main Street programs throughout the U.S.