Put a "Local First" Campaign to Work

| Monday, May 19 | 3:45 p.m. - 4:30 p.m. | Room: Ambassador Salon I | Session Tracks: ST, BD, MC

A Buy Local campaign can be a powerful tool for engaging businesses and consumers in building a vibrant community. Learn from Local First's ten years of experience organizing West Michigan communities around this concept. You'll walk away with a better understanding of how a local economy functions, as well as tangible next steps for building a campaign at home.


Elissa Hillary, Local First
Since 2007, Elissa Hillary has served as the Executive Director of Local First, an entrepreneurial nonprofit working to build a sustainable West Michigan economy. Her energy and creativity have helped Local First quadruple its business membership and develop programs that promote sustainable business development, reduce waste, and increase community vibrancy. Elissa was named Grand Rapids’ Young Non-Profit Professionals Exemplary Executive in 2010 and one of Grand Rapids Business Journal's "Top 40 under 40" business leaders in 2010 and 2012.