Effective Store Design, Layout and Visual Merchandising

| Monday, May 19 | 10:45 a.m. - 12:00 p.m. | Room: Brule A | Session Track: AD, BD



Effective Store Design, Layout and Visual Merchandising

Smart design, merchandising, and display techniques can positively affect traffic, sales, and the bottom line. Collectively, Margie Johnson and Lyn Falk have over 50 years of experience working with Main Street communities across the country and the merchants that occupy the storefronts on these streetscapes. Together they will teach attendees the cause and effect relationship between great design and ultimate profitability as well as how to create a visually attractive downtown featuring beautiful facades and attention-getting, inspirational window displays that will stop traffic!

Download supplemental materials here.


Margie Johnson
Margie Johnson, highly acclaimed speaker, trainer, author and consultant, equips entrepreneurs with the knowledge and skills that lead them to higher profitability and performance. Margie's career as an entrepreneur and business expert, her customer-centered training sessions, and her approach to solving business problems have helped thousands of businesses gain the competitive edge. Her Shop Talk forums are intense learning experiences rich in street-smart strategies. 

Lyn Falk
Author, award-winning designer, business owner, and educational speaker, Lyn Falk, has earned national praise for her holistic, innovative, results-driven design philosophy. Lyn has devoted the past 30 years to teaching and helping retailers and downtown managers build purposeful and productive spaces that move hearts, minds, and merchandise. She has been serving as a consultant for the National Main Street Center since 1995.