"Deep Dive" Workshop - Synergy of Main Street and Placemaking

| Monday, May 19 | 9 a.m. - 12:00 p.m. | Room: Richard B | Session Track: AD

This lively, motivational panel will describe and even unearth the many ways that Main Street programs and placemaking together can yield dramatic results. While orienting the state's economic development strategy around placemaking—creating and sustaining great places—and using a new, collaborative approach built on broad, community-based partnerships, the MIplace Partnership makes it possible for the creative entrepreneurial spirit of Michigan's citizens to emerge. Placemaking embodies the common sense approach to creating buildings, streets, and public spaces that fulfill social, economic, and political needs in our communities. This is the perfect medium for successful local Main Street programs, and vice versa. Main Street is more than just a place. It’s a comprehensive development tool that can help communities build a sustainable and complete revitalization effort.

 Launched in Michigan with support of the governor in 2011, the MIplace Partnership is a collaborative effort of the cabinet level Intergovernmental Collaboration Committee and the 40 member public/private Sense of Place Council. The goal of the partnership is to create more jobs, raise incomes and thereby restore prosperity in Michigan, in part, through targeted local and regional placemaking activities. The partnership has accomplished much in its short tenure. In this session the principal architects of this initiative will outline the steps in the process, preview the tools, curriculum and guidebook, and honestly discuss barriers and successes.


Joe Borgstrom, Michigan State Housing Development Authority
Joe Borgstrom is the director of the downtown and community services division at the Michigan State Housing Development Authority (MSHDA). The division includes the Michigan Main Street Center, which currently assists 40 Michigan communities. The division is also responsible for several of MSHDA's emerging initiatives, including place-based economic development as well as green practices education and activities. Prior to joining MSHDA, Mr. Borgstrom was a founding member of the Michigan Economic Development Corporation's Community Assistance Team, created in 2001. While there Borgstrom worked with over 60 communities on a variety of downtown and brownfield projects. During that time he played a critical role in the creation of the Michigan Main Street program, now housed at MSHDA.

Mark A. Wyckoff, FAICP, Land Policy Institute, Michigan State University
Mark Wyckoff is a professor at Michigan State University where he serves as Senior Associate Director of the Land Policy Institute and Director of the Planning & Zoning Center. He is a community planner with 37 years of experience and is a Fellow of the American Institute of Certified Planners. He also edits and publishes the Michigan-specific monthly magazine, Planning & Zoning News, now in its 32nd year. His research interests include regional economic development, place and placemaking, land use law, legacy cities, intergovernmental service delivery and consolidation, the transportation and land use connection, and the nexus between environmental protection and economic development. The author of many best practices guidebooks and training programs, he has published in journals of law, planning, and real estate and is a frequent speaker on a wide range of issues.

James Tischler, Michigan State Housing Development Authority
James Tischler, AICP, PCP, is director of the Michigan State Housing Development Authority’s Community Development Division. In this role, he is responsible for management of the State of Michigan’s federal- and state-funded housing and community development programs, design of housing and neighborhood policy, and facilitating the state’s community planning and development activities. He has more than 25 years of experience in the field of urban planning, working for public organizations and consulting with private sector firms. Mr. Tischler holds a master of urban planning degree from Wayne State University and is a graduate of the University of Oklahoma Economic Development Institute. In addition to registration with the American Institute of Certified Planners, he is a registered Michigan Professional Community Planner, a member of the American Planning Association and Michigan Association of Planning, a Resource Council member of the Form-Based Codes Institute, and holds membership in the Congress for the New Urbanism.

Daniel Gilmartin, Michigan Municipal League
Daniel Gilmartin is the executive director and chief executive officer of the Michigan Municipal League. Through his work with communities, Daniel is recognized as a national leader in the fields of urban revitalization, placemaking, local government reform, and transportation policy. Under his leadership, the League was recognized by Crain's Detroit Business as a "Cool Place to Work" in 2011. Read more. Model D Media recently referred to him as “an urban thinker with an eye for the small, oft-unnoticed changes that can make ‘places’ out of streets and buildings.” Daniel serves as a member of the Michigan Future, Inc. Leadership Council. He also served for four years as the lead advocate for Michigan’s communities in Lansing and in Washington, where he concentrated on a number of key issues including transportation, land use, and urban redevelopment. He is a frequent speaker on matters pertaining to “place.”

Jamie Schriner-Hooper
Jamie Schriner-Hooper is CEDAM’s Executive Director, overseeing all areas of the organization. Since joining CEDAM in 2010, both CEDAM’s staff and projects have significantly expanded to better serve its members. Jamie has expertise and is able to provide technical assistance in board development, strategic planning, fundraising, volunteer training and special events and has been a guest speaker at a number of conference and events. Prior to joining CEDAM,  she served as the organizational specialist with the Michigan Main Street Center, where she worked with communities to create and improve their Main Street program. Jamie worked at the local level as the executive director of the Old Town Commercial Association, a nonprofit organization dedicated to revitalizing Lansing’s historic Old Town district. Jamie and her husband own and have rehabilitated several historic properties in the Greater Lansing area. She is a founding member of VACANT Lansing and volunteers with a number of organizations. Jamie has a master’s degree in communications from Michigan State University.