Creative Sponsorships

| Monday, May 19 | 10:45 a.m. - 12:00 p.m. | Room: Ambassador Salon II | Session Track: PD

Sponsorship continues to an ever-changing, ever-evolving necessity for Main Street organizations. How is 2014 different from 2013, 2012, or 2011? This session will demonstrate how some things stay the same and some things change dramatically. What are sponsors looking for? What do you have to offer that will make them a partner with you? This highly interactive seminar will provide case studies, samples of successful (and unsuccessful!) sponsorships, as well as new and valuable information that can lead to success immediately.


Sylvia Allen, Allen Consulting, Inc.
Sylvia Allen is president of Allen Consulting, Inc., where for the last 37 years she has been selling sponsorships for a living. She has written the reference guide,“How To Be Successful at Sponsorship Sales,” that helps others make packaging sponsorships easy and effective. Sylvia was an adjunct assistant professor of marketing at New York University, where she taught sponsorship for 20 years. She has formed Sylvia's Children, a 501(c)3 organization that supports a school in Uganda, Africa.