Beyond Networking: Social Media is Key to Cultivating Customers

| Monday, May 19 | 2:00 p.m. - 3:15 p.m. | Room: Cadillac B | Session Tracks:BD, MC



Beyond Networking: Social Media is Key to Cultivating Customers

71% of Social Media users say they are more likely to purchase from a brand they follow online. Are you engaging your customers once they walk out your door? This session will focus on leveraging the use of interactive methods of communication as inexpensive, effective marketing tools for small businesses. Find out who's doing it best, and what they're doing that makes them stand out from the crowd.


Nicole Sunstrum, University of Michigan
Nicole Sunstrum has over four years experience coordinating statewide public sector social media initiatives. Prior to assuming her current role, she was responsible for coordinating a unified presence and strategy for government entities. Her role included policy creation; consultation and training aimed at ensuring all accounts provided additional value to Michigan citizens. Nicole is now focused on applying that same approach in order to innovate the way in which one of the world’s top Universities strategically advances interactive communications. Ms. Sunstrum possesses a Bachelor of Science degree from Grand Valley State University and a Master's degree from Aquinas College. She is a Certified Teacher and is actively involved in her community where she is a City Councilperson, chairs the Promotions and Marketing Committee, resides on the Michigan Main Street and Downtown Development Authority Boards.