You Can Start Your Very Own Ghost Tour

Learning Approach: Skills Building

| Sheraton New Orleans, Maurepas | Posted: Sunday, 8:00-8:45 a.m.

Every community has a few ghosts in its past and what better way to highlight your town’s eerie side than a ghost tour. By highlighting a unique part of your community’s history you can attract tourists, and their dollars, from all over the country. Sykesville started its ghost tours in 2009, generating nearly $5,000 the first year. Learn how to promote, brand, market, and actually give the tour yourself.

Learning Objectives:

  1. Discover why ghost tours work for Main Street tourism.
  2. How to find out if your Main Street is haunted.
  3. Learn how to brand, promote and market your ghost tour.
  4. Identify ways to enlist volunteers to generate revenue.

Learn more:

For more information contact:

Ivy Wells, Town of Sykesville

Ivy has been the Economic Development Director/Main Street Manager for the Town of Sykesville since 2008. Sykesville was designated a Maryland Main Street and National Main Street just this year; however they instituted the 4 Point Approach back in 2011 because of her belief in the program in the program and her desire to bring awareness to the downtown district. In 2008 the Town Council wanted to tear down one of our historic buildings. This could not be allowed that and with a $100,000 grant received to save the building, it will become a restaurant in 2013. Sykesville Main Street has seen their vacancies start to diminish with increased events and promotions - their Facebook page has over 2200 likes and for a small town of about 4,000, that's pretty good. Twitter is also being used to their advantage.

Before becoming Director of Economic Development and Main Street Manager, Ivy was a volunteer for 13 years. Planning Sykesville's park concert series and helping with the Fall Festival. She has experience in event planning, artist management and talent scout for 15 years and an advertising executive for 23 years. She has also written for the local newspaper; owned herown Restaurant and Bar Critique Business and now is currently a partner for a local record label and entertainment agency. She graduated from the University of Maryland with a Bachelor of Science degree in Journalism and a minor in Sociology. She was also fortunate enough to land the Student Entertainment Enterprise internship and booked, branded, and marketed all of the events at UMD which included live music, The Great Drug Debate featuring Abbie Hoffman and Timothy Leary and a Night of Fear and Loathing with Timothy Leary. Through this she has learned every aspect of the entertainment and event marketing business. She loves her job because it brings people together; helps bring back the history of our small town through stories and it provides a quality of life aspect that so many have seemed to have lost. Sykesville has two mottos: "Our History IS Our Future" and "Put Your Money Where Your Main Street is."