The Creative Economy−Coming Soon to a Theater Near You!

Learning Approach: Best Practices

| Sheraton New Orleans, Borgne | Posted: Sunday, 2:45-3:30 p.m.



Crative Economy-Coming Soon

Most of us have a sentimental attachment to historic community theaters. Yet like other businesses in our downtowns, historic theaters are facing competition from suburban development and many are closing their doors. But sentiment aside, these theaters are economic drivers for vibrant downtowns and are a critical part of a community's well-being. In this session, you’ll learn how to apply the strategies of creative economies, including planning, building partnerships, and marketing, to revitalize their historic theaters so that they can continue to be part of your community's story for generations to come.

Learning Objectives:

  1. Build the case for preserving your theater with economic and environmental impact data.
  2. Create a successful brand based on a theater's unique strengths and experiences.
  3. Learn about opportunities for collaboration - from booking consortiums to bartering for services - that will help achieve the goals for the theater.
  4. Discover creative ways to give old theater
  5. Theaters a new purpose, if keeping it primarily as a theater is not viable.

Learn more:

For more information contact:

Adina Erwin, Fox Theater
Adina Erwin is the Assistant General Manager for the Fox Theatre in Atlanta, Georgia. A fiercely protected landmark and nationally acclaimed theatre, the Fox is a multi-purpose performing arts venue which hosts over 450 events per year. During her tenure at the Fox Theatre, Adina has been influential with the development and implementation of new strategic initiatives such as the Fox Theatre Institute, a new outreach and consulting division. Since 1993, Adina has worked in various types of entertainment venues including arenas, convention centers and theaters. Prior to her current position with the Fox, Adina served as the Director of the Times-Union Center for the Performing Arts in Jacksonville, Florida. A theater complex which houses three (3) performance halls, the Times-Union Center is home to the award-winning Jacksonville Symphony Orchestra and a diverse mix of events from Broadway productions to concerts and corporate functions. Previous experiences in the facility management industry include positions with Reunion Arena, the Charlotte Coliseum, Mobile Convention and Civic Centers and Jacksonville Entertainment Facilities. Adina received a BA in Physical Education from the University of North Carolina at Chapel Hill and went on to earn her Master's degree from the University of Massachusetts Sports Management Program, specializing in Entertainment Venue Management. Adina is active with the International Association of Assembly Managers (IAAM) serving on various committees. She is also a member of the Board of Trustees of The Georgia Trust for Historic Preservation.

Carmie McDonald, Fox Theater Institute
Carmie McDonald serves as Program Manager for the Fox Theatre Institute (FTI), an outreach division of Atlanta's Fox Theatre. FTI provides support for Georgia's historic theatres through various educational and professional development programs including Georgia Presenters, a statewide booking consortium that encourages collaboration among arts presenters. Carmie's most recent project for FTI is the development of The Georgia Historic Preservation Handbook. This publication provides an overview of the theory and practice of historic preservation in the state. Prior to joining FTI, Carmie worked for Historic Savannah Foundation in Savannah, Georgia where she coordinated the publication of Historic Savannah: A Survey of Significant Buildings in the Historic Districts of Savannah, Georgia, Third Edition. Carmie earned a B.A. in Art History from Georgia State University and Master's degrees in Historic Preservation and Architectural History from the Savannah College of Art and Design.