Hey, We’re Over HERE!!! Getting the Word Out When You’re in the Hinterlands

Learning Approach: Best Practices

| Sheraton New Orleans, Bayside | Posted: Sunday, 1:30-2:15 p.m.



Hey We're Over Here

Main Street programs in and near metropolitan areas have opportunities that many smaller towns don't have, including access to strong traditional media. As viewing and listening habits evolve, small towns can gain a strong advantage using a creative mix of new social media and new ways to use traditional media, from exciting press events to cooking programs on live television!

Learning Objectives:

  1. Learn to develop a successful, comprehensive media strategy that uses a variety of resources to effectively communicate with a wide audience.
  2. Discover how to use social media to showcase events, businesses, and activities with real time immediacy.
  3. Maximize resources to leverage cash sponsors to provide underwriting for downtown events

Learn more: www.marionva.org

For more information contact:

Ken Heath, Marion Downtown!
Ken Heath is one of the longest-serving Main Street Managers in Virginia, bringing over 17 years downtown experience to small businesses in his hometown of Marion, Virginia. Heath started his entrepreneur career early his grandfather was a peanut and potato chip salesman, and Heath used to travel the countryside with him, learning customer service first hand. When he was barely ten, Heath worked out a deal with his grandfather to let him buy candy and chips on consignment and set up his own neighborhood store on a card table in his front yard. He eventually sold out "his company" to another kid at the end of the summer, used the profits from the sale and the business to pay back his grandfather, and used the rest of the money on a trip to Gatlinburg with his grandparents. A native of Marion, Heath graduated from East Tennessee State University with a degree in Broadcast Management and worked at radio stations in the region before becoming Marion's Main Street director in 1994. He also serves the community as a volunteer firefighter, public information officer for the town police department and for the county's emergency management office, and in his "other spare time" runs his own DJ business, providing music and entertainment for wedding receptions and other events. He was named "Best Local DJ 2012" by Virginia Living magazine, and lives in Marion with his wife Pamela and their two yellow labs, Sadie and Sophie.

Olivia Hall, Marion Downtown!
Olivia Hall is new to all this madness, but she sure is showing everyone in her small hometown of Marion, Virginia that she can handle just about anything that's thrown her way. At twelve years old, she was already babysitting to earn money. At fourteen, she began working at the biggest tourism spot in Smyth County, Hungry Mother State Park. For six years, she learned the value of hard work, what it's like to work in a high-profile, front line customer service position, and the challenges of multi-tasking while presenting "the best for the guests". While working at the park and going to school full-time, she decided to add working for the Town of Marion part-time as the Administrative Assistant to the Community and Economic Development Director for Downtown Marion to her list. After almost a year of working herself to death, she was offered to change her job as an assistant to full-time for the Town of Marion. Today, Hall is still juggling work, school, and a social life. A native from Marion, Hall graduated from Wytheville Community College with Associate's Degrees in Corrections Science and Police Science. She is now continuing her education as an undergraduate at Eastern Kentucky University in hopes of one day becoming a Federal Probation Officer. Hall may be a rookie, but that doesn't necessarily mean she can't keep up with the game. As a specialist in local and social media, she is doing her best to attract younger generations to attend events and programs that the town provides for the public.