Stop Texting and Buy Something: Main Street Meets Modern Retail

Learning Approach: Concept Exploration

| Sheraton New Orleans, Napoleon D | Posted: Tuesday, 2:00-3:15 p.m.

In a world where 46 percent of young Americans would choose surfing and texting over driving, it is obvious that consumer behavior is shifting, that customers want less stuff and more experiences. While our downtowns might offer the physical place to connect, our retail environment must create the economic and emotional connection. Join us to learn about connecting with the modern consumer, recruiting the contemporary retailer, and helping them fall in love with their downtown.

Learning Objectives:

  1. Garner an understanding of shifting consumer behavior and the affect it has had on contemporary retail.
  2. Learn to profile of a modern retailer's personality, how to attract them, and the technology that will help make them successful.
  3. Illustrate a communication strategy connecting modern retail with contemporary customers that goes beyond social media to the heart of the consumer's desire for authentic connection.
  4.  Discover how to enhance volunteer recruitment and maximize event attendance.

For more information contact:

Ben Muldrow, Arnett Muldrow & Associates
Ben Muldrow, a Partner at Arnett Muldrow & Associates, is responsible for all community marketing and branding functions of the Greenville, SC-based urban planning firm. Ben helps communities to develop their brand identity through an open process including public design sessions and collaborative small groups. He has designed new branding and marketing elements for revitalization projects in over 300 communities in Arkansas, Alabama, California, Delaware, Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Mississippi, Missouri, North Carolina, Ohio, Oregon, South Carolina, Vermont, Virginia, West Virginia, Wisconsin, and Wyoming. A Greenville native and a graduate of the University of South Carolina, Muldrow was Strategic Branding Manager for NewSouth Communications and Owner of Mudduck Design, an advertising and graphic design company specializing in design for residential home builders, developers, real estate, and support businesses in the industry.

Leigh Minor-Nagy, Minorbird Retail Therapy
Leigh Minor Nagy, Retail Therapist, is first and foremost a mother of three beautiful and spirited children. A designer by default, she is a woman who has always had a love for retail therapy big and small. Having served as the Vice President of a Main Street Board of Directors while owning a downtown small business herself, Leigh can speak directly to all the charms and challenges of running a downtown business. From painting the walls and crafting creative visual displays to strategically navigating the semi-annual buying markets, she has the experience of being both behind the counter and creating the effective downtown programs that have the potential to ring registers. In addition, Leigh worked as a successful interior designer prior to opening a retail store. She has also worked as a retail store window designer and has been at the forefront of acquiring and liquidating a struggling downtown business as a transition strategy for new business.