Beyond Branding: Why Buzzwords Make Us Waste Money

Learning Approach: Concept Exploration

| Sheraton New Orleans, Napoleon D | Posted: Tuesday, 8:30-9:45 a.m.

Communication and marketing are rapidly changing. How can underfunded and understaffed Main Streets benefit from coordinated marketing messages? Learn from the lessons of 300 communities in 30 states how to develop a compelling and effective brand.

Learning Objectives:

  1. Identify the foundation required for effective communication.
  2. Learn how to conduct a create process.
  3. See the difference in "pretty" and "strategic."
  4. Be inspired to capture the essence of your hometown.

Learn more:

For more information contact:

Ben Muldrow, Arnett, Muldrow & Associates

Ben Muldrow, a Partner at Arnett Muldrow & Associates, is responsible for all community marketing and branding functions of the Greenville, SC-based urban planning firm. Ben helps communities to develop their brand identity through an open process including public design sessions and collaborative small groups. He has designed new branding and marketing elements for revitalization projects in over 300 communities in Arkansas, Alabama, California, Delaware, Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Mississippi, Missouri, North Carolina, Ohio, Oregon, South Carolina, Vermont, Virginia, West Virginia, Wisconsin, and Wyoming. A Greenville native and a graduate of the University of South Carolina, Muldrow was Strategic Branding Manager for NewSouth Communications and Owner of Mudduck Design, an advertising and graphic design company specializing in design for residential home builders, developers, real estate, and support businesses in the industry.