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Today’s Main Street professionals must be subject matter experts, with skills and knowledge directly relevant to the multitude of challenges confronting 21st century downtowns and neighborhood commercial districts. Main Street professionals must also be outstanding leaders, with the ability to engage their community, build consensus among diverse stakeholders, and manage complex revitalization projects. In recognition of this reality, MSAI is comprised of a comprehensive set of online courses and in-person workshops that provides participants with with tools and skills needed to effectively lead the art and science of downtown revitalization efforts.

Interested in taking your professional development to the next level? Check out our certificate programs.

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-    Advanced Fundamentals of Economic Vitality I
-    Advanced Fundamentals of Economic Vitality II

-    Advanced Fundamentals of Effective Promotion I Registration now open!
-    Advanced Fundamentals of Effective Promotion II

-    Advanced Fundamentals of Sustainable Organization I Registration now open!
-    Advanced Fundamentals of Sustainable Organization II

-    Advanced Fundamentals of Quality Design I Registration now open!
-    Advanced Fundamentals of Quality Design II

-    Advanced Fundamentals of Leadership Development I  Registration now open!
-    Advanced Fundamentals of Leadership Development II


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The two-day Leadership Development Workshop will take place April 30 - May 1 in Pittsburgh, Pa. Held in conjunction with the 2017 Main Street Now Conference, this intensive onsite program will empower revitalization professionals with advanced tools and strategies to connect, motivate, and lead people effectively. Interactive leadership coaching and educational sessions will enrich participants’ knowledge base, strengthen their personal and interpersonal skills, and elevate their position as successful revitalization leaders. Additional networking activities will provide leaders active opportunities throughout this two-day schedule to build a strong and supporting network with other revitalization professionals from across the country. Learn more and register today!

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The Community Transformation Workshop, an essential component of the Main Street America Institute, is held annually every fall in Chicago. An intensive, interactive three-day experience, the workshop is filled with educational sessions and exercises aimed to provide participants with advanced tools and strategies to address complex revitalization projects and initiatives through the lens of the refreshed Main Street Four Point Approach, with a strong emphasis on Economic Vitality. Each day includes instructional sessions led by an expert in the field and include hands-on projects and assignments in communities and commercial districts actively engaged in revitalization efforts in Chicago and the surrounding region. Emphasizing the importance of partnerships and collaboration, this format provides a learning environment that draws upon the experience and expertise of both the instructors and the participants. Tours and networking activities are offered at each location and during the evenings to enhance the participants’ overall learning experience. Learn more.