National Main Street Center, Inc., Staff

Patrice Frey, President and CEO

PatriceFreyPatrice Frey is President and CEO of the National Main Street Center, where she oversees the Center’s work, offering technical assistance, research, advocacy, and education and training opportunities for Main Street’s network of approximately 1,100 communities. Based in Chicago, Illinois, the National Main Street Center is a subsidiary of the National Trust for Historic Preservation, and has participated in the renewal of more than 2,000 older commercial districts during its 30-year history. Before joining the National Main Street Center in May 2013, Patrice serviced as the Director of Sustainability at the National Trust for Historic Preservation, where she oversaw the National Trust’s efforts to promote the reuse and greening of older and historic buildings, including research and policy development work through the Seattle-based Preservation Green Lab.

Before joining the National Trust, Patrice worked for several years in the field of community development and urban research. She is a graduate of the University of Pennsylvania's program in historic preservation, where she received a master's degree in preservation planning and a certificate in real estate design and development through the Penn School of Design and Wharton Business School. Patrice completed her master's thesis on the application of the U.S. Green Building Council's Leadership in Energy and Environmental Design standards to historic buildings. Patrice also worked for the City of Goleta, California, where she coordinated the acquisition and preservation of coastal open space, as well as a number of community development related programs. Prior to her time in Goleta, Patrice worked for the Brookings Institution’s Center on Urban and Metropolitan Policy in Washington, D.C., where she served as the executive assistant to the center director. She received her bachelor's degree in politics and international relations from Scripps College in Claremont, California.

Matt Wagner, Ph.D., Vice President of Revitalization Programs

matt wagner 1Matt has more than 20 years of non-profit management experience in downtown development, entrepreneurship and tech-based economic development.  At the NMSC, Matt is leading the launch of the renewed and re-imagined Four Point Approach, as well as helping the Center reach new communities with this refreshed framework. Overseeing the Field Services team, Matt also leads the Center's efforts to expand technical service offerings, and offer preservation-based economic revitalization services directly to communities.

Before joining the Center in September 2015, Matt served as President of SC Johnson’s Redevelopment Corporation in Racine, Wis.  Previous to SCJ, Matt led the Center for Advanced Technology and Innovation at Gateway Technical College and University of Wisconsin-Parkside, where he also served as UW-Parkside’s Director for the Small Business Development Center and Director of the Solutions for Economic Growth Center. Prior to this, Matt served as Executive Director of the Downtown Racine Corporation. Notably, Matt worked as “Road Warrior” for the National Main Street Center between 1995 and 1998. From 1991 to 1995, he led the Sheboygan Falls Main Street as Director, during which time Sheboygan Falls was chosen as an inaugural Great American Main Street Award winner. Matt received his Ph.D. in Urban Affairs with a specialization in Urban Economic Development from the University of Wisconsin-Milwaukee. He is a Fulbright Scholar Specialist, recently completing work in the area of entrepreneurship and economic development at the University of Hyderabad, India.

John Chomiak, Vice President of Finance and Administration

John ChomiakJohn has over 25 years of financial management experience of non-profit and for-profit organizations. At the NMSC, John oversees the Center’s finances, including the oversight of compliance and internal control, accounting records, organizational risk management, financial analysis, financial business plans and forecasts, and the NMSC budget. John is also responsible for managing the Center’s administrative functions.

Before joining the Center in 2016, John served as chief financial officer of the Golden Apple Foundation, a non-profit organization that works to inspire, develop and support teacher and school leader excellence in Illinois. Prior to Golden Apple, John was the controller for Heartland Alliance, overseeing finances for the parent organization and real estate entities. John has a BS in Finance and Business Administration from Illinois State University and is an Illinois CPA.

Dionne Baux, Director of Urban Programs

Dionne Baux_Director of Urban ProgramsAs Director of Urban Programs, Dionne leads the initiative to broaden the Center’s offerings and engagement in urban neighborhood commercial districts. Dionne has over a decade of experience in project coordination in the fields of urban economic development and commercial district revitalization. She has extensive expertise engaging community stakeholders, identifying and implementing projects in conjunction with community based organizations, government institutions, and real estate development, as well as supporting capacity building opportunities.

Before joining the Center in 2016, Dionne served as Senior Program Officer for Local Initiatives Support Corporation (LISC) Chicago where she managed economic development initiatives for the Chicago office, developed and led the award winning Business District Leadership program and the nationally recognized Smart Communities demonstration.  Previous to LISC Chicago, Dionne served as a Financial Planning Analyst for the City of Chicago’s Department of Community Development where she administered rehabilitation grant programs to eligible Chicagoan residents and small business owners. Dionne holds a master’s degree in public administration from Roosevelt University and a bachelor’s degree in communications from the University of Illinois at Chicago.

Hannah White, Director of Outreach and Engagement

HWhite_WebsiteStaffPic_11-16As Director of Outreach and Engagement, Hannah oversees the Membership and Marketing departments, and contributes to the fundraising and external relations functions. Working closely with the senior team and peers across the organization, Hannah develops and directs implementation of the Center’s strategic vision for strengthening membership, building brand awareness, and broadening the organization’s reach through external partnerships.

Prior to joining the Center in 2013, Hannah worked in the Public Policy department at Chicago-based Donors Forum. She holds a BA in History from Earlham College and a Masters in Social Sciences from the University of Chicago.

Field Services

Kathy La Plante, Senior Program Officer and Director of Coordinating Program Services

MSstaff_Kathy2013-webKathy La Plante is a Senior Program Officer and Director of Coordinating Program Services at the National Main Street Center with expertise in building organizational capacity and developing promotional programming. She has worked in the Main Street field for nearly 25 years and the Main Street conference in Detroit will be the 25th she has attended. She joined the staff of the National Trust for Historic Preservation’s National Main Street Center in May 2007. She works throughout the U.S. providing training for cities of all sizes using the Main Street Approach® to downtown revitalization.  Prior to this position, she was hired as the first Director of the New Hampshire Main Street Center, serving in that role for over ten years.  She was responsible for initiating the statewide New Hampshire Main Street Program, and providing technical assistance to 23 designated Main Street programs. Kathy began her Main Street career in 1989 as the Executive Director of the Chippewa Falls Main Street Program. Seven years later, Chippewa Falls was a recipient of the Great American Main Street Award. Prior to working in downtown revitalization, Kathy spent 12 years in retail management including, for ten years, as manager of Spurgeon’s Department Stores in Wisconsin, Minnesota, and Iowa. She attended the University of Wisconsin-Stout.  Please click here to view Kathy's listing in the Allied Services Directory.

Norma Ramírez de Miess, Senior Program Officer and Director of Leadership Development

Norma Ramirez de MiessNorma Ramirez de Miess helps communities across the nation assess organizational and programming needs and implement strategies that build successful revitalization efforts. She holds a bachelor’s degree in language and science and studied civil engineering with an emphasis on transportation. She has more than 20 years of leadership experience in international heritage tourism, entrepreneurship development, disaster relief, nonprofit management, and direct local Main Street efforts. Born and raised in a family of entrepreneurs and community leaders in Latin America, Norma has a solid understanding of our increasing diversity. She developed the National Main Street Center’s diversity services and leads initiatives that promote inclusion and understanding of the process of involving and understanding the business approach of multi-cultural entrepreneurs. Norma has also been involved in developing international collaboration with organizations and governments that are implementing the Main Street Four Point Approach® in Taiwan, Mexico, and Panama. Before joining the Center, Norma led one of the largest and most diverse urban downtown revitalization programs in Elgin, Illinois, where she was honored for her leadership and contributions. She was also recognized as one of the 25 Most Influential Latino Leaders in the Chicago-land area.  Please click here to view Norma's listing in the Allied Services Directory.


Steve Amraen, Associate Manager of Network Services

SteveAmraenSteve rejoined the National Main Street Center in December 2013 as the Associate Manager for Network Services.  In this role Steve is responsible for managing the Membership and Licensing Agreements with our Coordinating Programs, overseeing our Allied Membership program and providing support for GAMSA.  Steve previously worked with the National Main Street Center as a Program Assistant from June 2010-December 2011. Before returning to the Center, Steve worked for James Hardie Building Products most recently as a Logistics Analyst. He graduated with a degree in Planning, Public Policy & Management from the University of Oregon.

Rachel Bowdon, Content and Education Manager

rachel bowdon1Rachel is responsible for managing key content and educational offerings of the Center. This includes overseeing all aspects of the Main Street America Institute, serving as the managing editor of State of Main and other special publications and reports, and leading special communications projects including the development and launch of the new CMS platform and online member community. Prior to joining NMSC in 2013, Rachel worked for the Sustainability Program and Preservation Green Lab at the National Trust for Historic Preservation. She graduated with a degree in Art History from DePaul University and received a Masters in Urban Planning and Policy from the University of Illinois at Chicago.

Diane Crawford, Administrative Assistant

Diane CrawfordDiane brings over ten years of administrative and project coordination experience to the Center, including the oversight of a $3 million HUD grant for lead abatement in Gary, Ind. At the NMSC, Diane provides operations and executive support. Diane is currently completing her Masters of Public Administration at Indiana University Northwest, where she also received a bachelor’s degree and a certificate in non-profit management.

Jodie Hiveley, Development Officer

JodieJodie joined the National Main Street Center in March 2014. As Development Officer, she is responsible for administering the Center’s fundraising programs and activities for individual, foundation and corporate supporters. Prior to joining the Center, Jodie worked as the Regional Volunteer Coordinator for the American Red Cross, Greater Chicago Region. She graduated with a degree in History from the University of South Carolina and earned a Masters in International Relations from University of New South Wales. In 2014, she also received her CVA Certification through the Council for Certification in Volunteer Administration.

Kelly Humrichouser, Programs Coordinator

KHumrichouser_WebsiteStaffPic_11-16Kelly joined the National Main Street Center in 2016. As Programs Coordinator, Kelly is responsible for providing operational support for the Main Street America Institute and administrative support to the Center’s executive staff. Prior to the NMSC, Kelly worked in various administrative positions at the School of the Art Institute of Chicago (SAIC), including implementing the school’s strategic plan for diversity and inclusion. Originally from northeast Ohio, Kelly graduated with a B.A. in Art History from Kenyon College and an M.S. in Historic Preservation from SAIC.

Tali Jamir, Membership and Program Coordinator

taliTali joined the National Main Street Center in 2014. As the Membership and Program Coordinator, she oversees the daily operation of Main Street’s membership program: serving as the primary contact for member support, handling invoicing and renewals, administering members’ benefits, and maintaining the member database. She also provides administrative support to the Center’s executive staff. Prior to the NMSC, Tali worked as an elementary school teacher in Milwaukee, teaching in some of the city’s most underserved communities. Tali graduated with a degree in English and Secondary Education from the University of Illinois at Urbana-Champaign.

Emily Wallrath Schmidt, Associate Manager of Communications

Emily Wallrath SchmidtEmily joined the National Main Street Center in 2015. Emily’s responsibilities include managing social media, updating the website, and preparing NMSC’s news publication, Main Street Weekly. Prior to the NMSC, worked in North Carolina as a Historic Preservation Consultant specializing in historic rehabilitation tax credit applications. Before that, she served as the Historic Preservation and Grants Associate at the Historic Chicago Bungalow Association. Emily received her M.S. in Historic Preservation from the School of the Art Institute of Chicago and her B.A. in Art History from the University of Wisconsin-Madison.

Lindsey Wallace, Project Manager

lindsey3Lindsey joined the National Main Street Center as Project Manager in May 2014. In this role, Lindsey manages a variety of projects and partnerships, including our Placemaking efforts with the Project for Public Spaces, the Façade Improvement Pilot Program, and upcoming health-focused initiatives. Previously, she managed America Saves, a national model program led by the Preservation Green Lab of the National Trust for Historic Preservation that focuses on delivering energy efficiency to small businesses and buildings, driving cost savings, and new investment in existing buildings. Prior to the NMSC, Lindsey worked at the National Trust for Historic Preservation in the Preservation Resources Department. A native Ohioan and Midwest enthusiast, she received her M.A. in Historic Preservation Planning from Cornell University and her B.A. in History from the Ohio State University.

Debra Wise, Senior Business Manager

Debra Wise Debra brings more than 30 years of experience and expertise in the management of the Center’s financial operations.  As the Senior Business Manager Debra manages a full range of administrative, financial and operational duties which include human resources, budgeting, and accounting responsibilities.  Prior to joining the National Trust, Debra spent ten years employed with the City of New York and attended Baruch College, focusing on business administration.  Debra joined the National Main Street Center during the Center’s Urban Demonstration Project in 1986.